Elle to stop promoting the use of animal fur in its magazines

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Elle has become the first major fashion publisher to pledge an end to the promotion of animal fur in its editorial and advertising content.

A senior executive said it was in support of animal welfare, and a reflection of changing tastes.

The magazine’s 45 global editions have signed a charter written with animal rights group Humane Society and industry reform group Creatives4Change.

Thirteen editions have already implemented the charter.